Client case Lifelive

Lifelive chooses a printed rally tent as a marketing tool

When you say rally, you say speed, precision, and endurance. But it’s not just the cars and teams that need to perform at the highest level — the infrastructure surrounding the races plays an equally crucial role.

For Lifelive, the motorsport company founded by WRC driver Thierry Neuville and his brother Yannick, folding tents are an essential part of their rally setup. For quite some time now, they’ve relied on the sturdy and easy-to-use folding tents from Above & Beyond.

Strength as a foundation

Rally environments place extremely high demands on equipment. One week, the tent stands in a scorching desert under a blazing sun; the next, it must withstand heavy rain and strong winds. For Lifelive, it’s therefore crucial that their tents remain reliable under all conditions.

The folding tents from Above & Beyond are specifically designed for intensive use. Thanks to their aluminum frame with a square 40 x 40 mm profile and a wall thickness of 2.5 mm, they rank among the strongest on the market. All corners are additionally reinforced, and the connectors — the points where most forces come together — are made of extruded aluminum. This makes the construction not only robust but also durable in the long term.

Mathieu Meslay from Lifelive confirms that the quality continues to impress:
“We used our new structure for the first time this weekend at the Rallye de Wallonie, and as always, it was fantastic — we’re very satisfied with the product!”

Printing as a recognizable marketing tool

In addition to strength, appearance also plays a key role. The Lifelive tents are fully designed in their house style: bold colors, clear logos, and a professional finish make them a powerful marketing tool.

At rally events where dozens of teams are present, the Lifelive tents immediately stand out. They are not only practical but also serve as a recognizable point of reference for team members, visitors, and sponsors. Moreover, personalization is an ideal way to highlight sponsors — something that is especially important in the world of rallying.

Compact and quick to set up

One of the biggest advantages of the folding tent is its ease of use. In just sixty seconds, the tent can be fully set up by only two people. For teams that travel frequently and have little time on race days, that makes a world of difference.

Setup and dismantling are not only quick but also compact. The tents take up minimal space during transport and are easy to move around. Handy accessories such as wheeled transport bags and galvanized weights provide extra comfort and stability.

Protection for team and equipment

During a rally, the tent is much more than just a cover. It’s the place where the team gathers, where mechanics can work under any conditions, and where valuable equipment is safely stored.

Thanks to the waterproof roofs and walls (polyester with PVC coating, fire-retardant and UV-blocking), the tent always provides a sheltered environment. The sidewalls are fully attached with Velcro, keeping out wind and rain. Even in extreme weather, the structure remains stable — supported by large 10 × 10 cm footplates and the signature green spring that absorbs shocks.

A frequently overlooked but essential element is the groundsheet. For Lifelive, it’s a practical solution to prevent oil stains on the floor and to keep tools organized during repairs. This ensures a clean and safe workspace, even in challenging conditions.

The preferred size: 4 × 6 meters

In rally environments, the 4 × 6 meter folding tent is especially popular. This size offers enough space to shelter cars, equipment, and team members — without being too large or cumbersome to transport. For Lifelive, it’s the ideal all-round solution.

Reliability on the road

The collaboration with Above & Beyond proves that a tent can be much more than just shelter. For Lifelive, it’s an essential tool that contributes directly to the team’s success. Whether exposed to strong winds, intense sun, or heavy rain — the tent consistently delivers reliability.

And that’s exactly what makes this partnership so valuable. Above & Beyond doesn’t just supply a product; they think along about usage, personalization, and practical details that truly make the difference in the rally world.

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